Chapter 00 · The big idea
The next leap isn't changing what works. It's connecting better every part of the business.
Customer, order, payment, kitchen, pickup, loyalty, data and prediction. Today each piece can live separately. The opportunity is to turn them into a single system where every order feeds the next.
Customer
Order
Payment
Kitchen
Pickup
Loyalty
Data
Prediction
It's not a rupture — it's a smarter continuity. In the following chapters you'll see the three opportunities with the greatest impact, the system that makes them possible and how they would be validated with data.
Chapter 01 · Opportunity A CPPA proposal
A second round shouldn't require a second queue.
Today, the table QR leads to the menu. The possible evolution: that it also lets you order and pay, without going back to the counter.
Today
- The table QR shows the menu
- To order, you have to go to the counter
- You queue
- You order and pay
- You pick up
Possible evolution
- Scan the QR
- See the menu
- Order and pay from your phone
- The kitchen receives it
- Your phone notifies you
9:41Table 12
M
Your table
ORDER · PAY · NO QUEUE
Montadito Nº1 · Ham
CLASSIC
1,50€
Pay 7,50€
9:43#A-204
Paid9:43
Received in kitchen9:43
Preparing~4 min
Ready for pickup—
Less friction
More capacity at peak
More second rounds
First-party data
Metrics to validate in the pilot
Time to order
Adoption of the QR
Ticket QR vs counter
Rounds per table
Hypothesis To check on-site
- Actual queue time at peak hours
- Current second-round process
- Integration with POS and kitchen
Chapter 02 · Opportunity B CPPA proposal
Finding what you can eat shouldn't require opening a PDF.
A digital menu that adapts to each customer and each location.
Today Verified
- Allergens in PDF
- Lengthy documents
- Scattered information
- Ask the staff
Proposal · filters
- Gluten-free
- Lactose-free
- Vegan
- Availability by location
9:41Menu · your location
GLUTEN-FREELACTOSE-FREEVEGAN
Cajun chicken + BBQ
GLUTEN-FREE
2,20€
Bacon + cheese
GLUTEN-FREE
2,20€
Wine-braised pork cheek
GLUTEN-FREE
2,50€
SHOWING 5 OF 100 · AVAILABLE AT THIS LOCATION
Official assistant · AI
What can I order gluten-free here?
At this location there are 5 gluten-free montaditos, served with gluten-free bread.
Source: official product database · location availability
For a severe allergy, confirm with the staff.
Safeguard: the information always comes from the official product database and does not replace the location's food safety protocols.
More clarityMore trust
Fewer repeated questionsMore inclusion
Chapter 03 · Opportunity C CPPA proposal
A brand with this volume of customers should be able to recognize those who always come back.
Loyalty, history and promotions based on real behavior.
Club Monti · digital card
Hi, Fran
140 points
Order history · reward at 3 stamps
Illustrative example
“Fran usually orders 3 montaditos and a pitcher on Wednesdays.”
Today, your usual combination has a reward.
It's not a mass discount: it's a targeted offer, built on real history and preferences.
IdentificationFrequency
HistoryPreferences
Cross-sellingRetention
Reclaim the data from third parties
Chapter 04 · The invisible system
What the customer sees is simple. What makes it possible, is not.
A single brain for the in-store channels and the delivery platforms.
Counter
QR at table
Kiosk
Glovo
Uber Eats
Just Eat
Order orchestrator
integration layer
POS
KDS · kitchen
Order status
CRM
Analytics
It's not about replacing the internal systems without knowing them, but about creating a compatible integration layer with the existing technology — one that orchestrates orders from all channels toward a single kitchen and a single database.
Chapter 05 · Quick wins
Improvements that could start before touching the operational core.
Only quick, low-risk improvements, without touching the POS or the kitchen. Everything that touches the operational core lives in the strategic chapters.
01
Digital allergen menu
Filters by diet and availability by location, built on the official product database.
ImpactHigh
ComplexityLow
HorizonWeeks
DependencyProduct database
02
Restaurant finder
Locator with filters: open now, terrace, gluten-free, delivery.
ImpactMedium
ComplexityLow
HorizonWeeks
DependencyLocation data
03
Navbar, contrast and legibility
Readable menu on scroll and accessible contrast across the whole site.
ImpactMedium
ComplexityLow
HorizonWeeks
DependencyFrontend
04
Accessibility (WCAG)
Keyboard navigation, labels and visible focus on the site and menu.
ImpactMedium
ComplexityLow
HorizonWeeks
DependencyFrontend
05
SEO and metadata
Titles, descriptions and structured data for search engines and social networks.
ImpactMedium
ComplexityLow
HorizonWeeks
DependencyContent
06
Performance (Core Web Vitals)
Load speed, visual stability and interactivity measured and improved.
ImpactMedium
ComplexityLow
HorizonWeeks
DependencyFrontend
Chapter 06 · Data vision
Every order can improve the next one.
Sales data could feed demand prediction, stock, shifts, waste and kitchen times.
Operations panel · weekly forecastSimulated data
Sales · next hour
312
estimated tickets
Euromanía demand
+34%
vs average day
Forecast sales by hour — Wednesday
121314152021222300
Critical stock
Montadito breadrestock
Beer (keg)ok
Montypizza baselow
Gran reserva hamok
Staffing recommendation
Add
+1 person between 20:00 and 22:00 on Wednesday.
All values in the panel are simulated data for illustrative purposes. The real impact would depend on the quality of the internal sales data.
Chapter 07 · Roadmap
From digital clarity to intelligent operations, in three phases.
Phase 1
Digital clarity
0–3 months
- Goal
- Visible value without touching the operational core.
- Scope
- Digital menu · website · AI assistant · prototypes.
- Metrics
- CWV, filter usage, resolved queries.
Decision: continue only if there's adoption.
Phase 2
Connected pilot
3–9 months
- Goal
- Validate the loop order → kitchen → loyalty.
- Scope
- POS/KDS · QR · status · loyalty · 5–10 locations + control.
- Metrics
- Peak wait, QR ticket, identified sales.
Decision: scale only with a proven result.
Phase 3
Intelligent operations
9–24 months
- Goal
- Data-driven operations at network scale.
- Scope
- Personalization · direct channel · prediction · stock · shifts.
- Metrics
- Forecast error, waste, retention.
Decision: rollout in waves, location by location.
You don't scale a hypothesis.
You scale a proven result.
Chapter 08 · Complexity and dependencies
No financial figures. Only complexity, time and dependencies.
We rank each initiative by real difficulty, not by price. The investment would be defined in a discovery phase with access to the systems.
| Initiative | Complexity | Time | Dependencies | Impact |
|---|
| A menu that understands you | Low | Weeks | Official product database | High |
| Web quick wins | Low | Weeks | Frontend | Medium |
| Club Monti (loyalty) | Medium | Months | CRM · customer identity | High |
| Data-driven operations | Medium | Months | Sales data | Medium-High |
| Order and pay at the table | High | Months | POS · kitchen | High |
| Connected system | High | Months | POS · KDS · delivery | Structural |
This X-RAY does not include a budget. Any investment estimate would require a technical discovery phase and access to the existing systems.
Chapter 09 · Validation and visit
A good analysis doesn't pretend to know what it doesn't know.
Verified Facts with public sources
- Self-service model with a buzzer
- Delivery supported by third-party platforms
- Allergens in PDF; gluten-free only at participating locations
- No public evidence of modern loyalty
- Recurring promotional peaks (Euromanía)
Hypothesis To validate on-site
- Actual queue time at peak hours
- Second-round process
- Order-ticket system and presence of KDS
- Manual re-entry of delivery orders
- Technology of the incumbent POS
From public analysis to operational reality.
Time the actual queue in three time slots
Observe the second-round process
Identify the order-ticket system and whether there's a KDS
Check whether delivery orders are re-keyed
Verify the real availability of gluten-free options
Review accessibility, cleanliness and table turnover
Just a conversation
If any of these ideas connects with your company's vision, we'd love to talk.
No commitment. No endless presentations. Just a conversation between people who are passionate about building better products.
Let's talk whenever you like →
If this level of analysis is possible with public information alone, imagine what we could discover working alongside your team.
CPPA X-RAY · XR-001 · Independent Technology Review
